During his student years, Yoshinori Nishino passed the patent attorney examination. He then worked for a leading electronics manufacturer, handling trademarks, designs, contracts, and more within the intellectual property division. Subsequently, he transitioned to the communication division's brand management. In 2017, he changed careers to work at a patent office, where he was responsible for foreign trademark affairs. In 2022, he joined Hatsuna Intellectual Property Firm. Drawing from his experiences in trademark rights acquisition at the patent office, as well as his time in the intellectual property and communication divisions of corporations, he is well-versed in three key areas: trademark rights acquisition, in-company trademark management, and branding. He leverages this comprehensive expertise to powerfully support clients in building their brands.

Trademark, Brand management, Design

Graduated from Kansai University, Faculty of Law, Department of Jurisprudence
Completed the Master's program in Private Law at the Graduate School of Law, Kansai University (Master of Law)

1989

Electric Industrial Co., Ltd. (later Panasonic Corporation) - Head of the Trademark Department in the IP Division, internal representative for trademarks and designs. Head of Brand Management in the Communication Division.

1996

Research Associate at the Research Center for Advanced Science and Technology, The University of Tokyo

2001

Short-term study at Wilkinson & Grist, Hong Kong

2017

Kisa Patent & Trademark Firm (Head of the Foreign Trademark Department)

2022

Hatsuna Intellectual Property Firm (now Authense IP)

1988

Passed the Patent Attorney Examination

1990

Registered as a patent attorney (granted the supplementary note) and joined the Japan Patent Attorneys Association

2018

Committee Member, Japan Patent Attorneys Association Trademark Committee（2023）

2020

Patent Attorney Examination Committee Member

2022

Member, Corporate Governance Code TF, Japan Patent Attorneys Association

2024

Committee Member, Japan Patent Attorneys Association Design Committee

2017

Japan Trademark Association (Member of the Foreign Trademark System Subcommittee and Practical Review Subcommittee)

2019

Trademark Examination Committee Member, JETRO Support Program for Foreign Applications by SMEs

2021

Candidate Panelist for Domain Name Dispute Resolution, Japan Intellectual Property Arbitration Center

2023年

Chair and Director, Foreign Trademark System Subcommittee, Japan Trademark Association
Former Chairperson, Trademark Committee, JEITA

Introduction to IP and Intangible Asset Governance (Chuokeizai-sha, June 2024, Co-author)
Branding Strategies for Mid-sized and Small Enterprises with Limited Budgets (Kaisha Homu A2Z, August 2021 Issue)
Expert Advice on Trademarks (Sōgyō Techō / Website, January 21, 2021)
Practical Aspects of Company Name Changes and Brand Integration at Panasonic ("Brand and Law," 2010, Shōji Hōmu)
From the Field of Brand Management: Practical Examples from Matsushita Electric (Patent, February 2008 Issue)
Advancements in Related Treaties and the Development of Surrounding Laws in the Field of Intellectual Property Rights (Patent, July 1998 Issue)
"University Research and Patents" from the Corporate Perspective (Tokugi Kon, March 1998 Issue)

2024

Lecturer, Business Lawyers "Trademark Strategies and Brand Management that Legal Departments Should Know"

2022

Lecturer, Shizuoka Prefecture Invention Association Seminar "Branding Technology"

2015

Lecturer, INTA Trademarks in Japan “Maximizing the Value of Your Brand”

2023

Commentator, TV Asahi "FENDI Logo Fabric Sales Case"